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How does SEO help my business grow?
That is a great question! SEO get you more traffic, more visibility, more authority and more trust with the search engines. Google being the one everyone cares about. Organic traffic should be driving about a good portion of your business revenue if you are investing properly into it correctly. The percentage ranges depending on the market you are in. A good SEO analyst should be using a step by step approach to grow your business. SEO at it's core is simple, but the approach can change quite bit depending on the immediate desired results.
We would strongly argue a resounding yes! Why? SEO is a long term growth strategy and pay off. It has quick wins, but the really profitable part of SEO comes later. Are running ads worth it? Generally the answer is yes. However, the minute you turn off ads traffic drops. SEO on the other hand, is a dial that is turned up slowly and the up front work can pay off for a long time. Like we are talking year. All that to say, we think SEO is worth paying for. We don't think SEO is a waste of money. If you have never tried it or you are burnt out on finding an agency we would be happy to chat about why we think our expertise and strategy is better. We look for the quick easy wins and then building slowly from there. Shoot us a message, we would love to chat!!
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SEO vs SEM
SEO is a purely organic way of getting your website to show up first in Google search results.
SEM is paid way to get your website showing up first in Google search results.
SEO have long term pay off while SEM has a short term payoff.
Both are useful growth strategies when applied correctly and appropriately.